Gopalan Enterprises
Overview
The design and construction of a real estate website for Gopalan Enterprises, a well-known company in the real estate sector, was the main focus of my case study. Developing a user-friendly platform that would improve the online property search experience, boost lead generation, and fortify the brand’s online presence was the main goal. We conducted extensive research to determine the primary requirements of prospective investors and homebuyers, which included simple access to crucial property facts, comprehensive listings with excellent photos, and user-friendly property search filters.
Problem
The website’s outdated design might not adequately communicate the company’s innovation and modernity. User engagement can be increased by updating the visual aesthetics to reflect current design trends.There is room for improvement in the existing navigation framework. Users can find what they need without frustration if the menu is made simpler and information is made easily available.
Solution
Revamping Gopalan Enterprises’ Website: A Roadmap to Modernity and Usability
Redesign the website with a simple, contemporary style that incorporates consistent branding and a minimalist approach. Use modern typeface and color schemes that complement real estate-related themes. Logically arrange the categories (e.g., Residential, Commercial, About Us, Contact) to streamline the main menu. Use a sticky navigation bar so that users may quickly access menus while scrolling.
Design
Designing a simple and manageable experience
Smart Force, CM Connect, and AI ML Lab are three key components offering integrated solutions for business efficiency. Smart Force focuses on optimizing workforce productivity through advanced tools and technologies. CM Connect serves as a collaborative portal to streamline departmental operations and enhance interdepartmental communication. AI ML Lab leverages artificial intelligence and machine learning to create innovative solutions for data analysis and decision-making. Together, these tools aim to drive smarter, data-driven business growth.
What should be in About us page
- Using a clean and simple menu makes it easier for users to navigate seamlessly.
- Providing detailed explanations for each subject, supported by icons and high-quality images, enhances clarity and engagement.
What shouldn't be in About us page
- The navigation is overly cluttered, making it difficult for users to find information easily.
- The information about Gopalan Enterprises lacks depth, which may not effectively build trust with users.
- Using meaningful images conveys only 20% of the subject matter.
Design System
Final solution
The ultimate solution for the Gopalan Enterprises website is a thorough makeover with an emphasis on modernizing the overall appearance, optimizing navigation, and increasing user experience. Users will find the website more intuitive and engaging if a clear, straightforward navigation, responsive style, and relevant icons with high-quality photos are implemented.
Live website link (Under development).