Haraay Design Studio
Overview
Haraay Design Studio is a global design consultancy dedicated to transforming challenges into innovative design solutions. They specialize in brand construction, offering services that encompass brand identity, product design, and user experience. Their approach is characterized by fresh, bold, and disruptive ideas aimed at creating engaging experiences that help brands stand out. By aligning their creative strategies with clients’ visions, Haraay Design Studio strives to foster brand growth and establish a loyal consumer base.
Problem
The website or mobile app of a client has a low user retention rate and a high bounce rate. It is challenging for users to navigate and finish desired tasks, such as making purchases or registering for services. On their website, a client’s brand identity was not translating well. It didn’t have a unified style that connected with its target market. One SaaS company has trouble onboarding new users. High drop-off rates resulted from new consumers finding the sign-up and first setup process too complicated.
Solutions
Transforming Challenges into Seamless User Journeys
worked together to develop the brand strategy and core principles. developed a cohesive visual design system that incorporates typography, color schemes, and user interface components. ARIA labels were added, color contrast was increased, and keyboard navigation functionality was ensured, among other design changes. worked together to incorporate accessibility features with developers .Interfaces with efficient layouts and lightweight graphics were created with mobile devices in mind. included user-friendly filters and a sticky navigation bar for mobile users.
Design
Where Strategy Meets Creativity to Redefine Success
a compelling headline that conveys the primary value offer. carefully positioned attention-grabbing imagery, including short films or hero photos. Earlier Work, Testimonials, Our associates, Links to contact details or a form to gather user information.
What Should Be on a Web page
- A strong, concise headline that communicates the main value proposition.
- Social Proof like Previous Projects , Our Partners and Testimonials.
- A form to collect user details or links to contact information.
What Shouldn't Be on a Web page
- Social Proofs Like Our partners, Previous Projects Step-to-step Process.
- No Proper Animations and Interactions
- No Services Page and Individual Service Page.
Design System
Handover to Developers
The design complies with accessibility guidelines, is responsive, and is optimized for quick loading. The visual hierarchy of the design should be maintained, cross-browser compatibility should be guaranteed, and execution should be pixel-perfect.
Final solution
The website of Haraay Design Studio offers a smooth and captivating online experience that showcases the agency’s originality and proficiency. Its sleek, contemporary layout highlights the agency’s primary offerings, which include UI/UX design, development, and brand strategy, while also emphasizing its portfolio and client endorsements to establish trust. The website is completely responsive, performance-optimized, and made to engage viewers with eye-catching images, simple navigation, and obvious calls to action, which encourages questions and builds customer confidence. The end product is a polished, user-friendly website that successfully conveys the goals and principles of the firm.